The Founder
Meet Indiana Holley | Founder of Indah Pages, Host of Creating the Muse, and Editor-in-Chief of Creating the Muse Magazine
A Brand is Not Just Built. It’s Engineered.
Indiana Holley is a distinguished brand architect and the visionary founder of Indah Pages, a premier brand identity consultancy. With over 25 years of experience in strategic development, communication frameworks, and brand intelligence, Indiana has been instrumental in shaping national campaigns, developing behavioral change strategies, and crafting market-defining identities for industry leaders.
Her extensive expertise encompasses investment logic, problem-solving frameworks, risk mitigation, and monitoring and evaluation methodologies, honed through leadership roles in government and corporate sectors. This unique blend of skills positions her as a consultant who not only creates brands but also builds their foundations for enduring authority and influence.
Throughout her career, Indiana has led significant initiatives, including:
Behavioural Change Campaigns: Spearheaded initiatives such as Quit Week for the Australian Government, aligning strategic messaging with national health objectives.
International Representation: Authored impactful speeches for Oceania at the WHO Framework Convention on Tobacco Control, positioning Australia as a global leader in tobacco control.
Strategic Framework Development: Designed market-driven frameworks and regulatory impact strategies, ensuring economic, ethical, and strategic alignment in large-scale projects.
Indiana's core strength lies in her problem-solving abilities. She equips brands with risk mitigation strategies, adaptive branding techniques, and performance-based storytelling, ensuring they are not only visible but also poised for long-term recognition and success.
Beyond consultancy, Indiana is also the Host of Creating the Muse Podcast and Editor-in-Chief of Creating the Muse Magazine, a curated platform where thought leaders and industry icons share their insights, stories, and expertise.
What Set’s Her Apart?
Most brand consultants focus on storytelling and aesthetics. Indiana focuses on impact.
Impact & Investment Logic – Indiana applies decision-making frameworks to brand positioning, ensuring clients make strategic, informed, and high-return decisions about their identity and legacy.
Behavioural & Market Research – Branding isn’t about personal preference; it’s about audience perception and market demand. Indiana conducts in-depth market analysis to engineer brand strategies that connect, convert, and lead.
Strategic Communication & Risk Mitigation – Brands evolve, industries shift, and challenges arise. Indiana builds adaptive branding frameworks that ensure her clients stay ahead of market trends, anticipate risks, and maintain authority in their field.
Monitoring & Evaluation – What gets measured, gets managed. Indiana implements brand performance measurement frameworks, ensuring that her clients’ brands remain relevant, influential, and continuously optimised.
Branding isn’t just about messaging—it’s about engineering a reputation that commands presence, influence, and longevity.
"Indiana doesn’t just refine brands, she elevates them to a level of influence most never reach. She has the rare ability to take your vision, decode its essence, and translate it into a brand that is not only powerful but unforgettable. Her strategic insight, storytelling mastery, and understanding of luxury branding are unparalleled. Working with her is not just an investment in branding, it’s an investment in legacy."
Jane Vandermeer, Global Fashion Strategist & Founder of Finesse Business & Style
INDAH PAGES
Indah Pages was established from the insight that branding transcends aesthetics; it is fundamentally about authority. Indiana identified a gap where many entrepreneurs and industry leaders possessed exceptional expertise but lacked the strategic positioning to be recognised as the definitive choice in their fields.
To address this, she founded Indah Pages as a high-touch brand identity consultancy that integrates strategy, influence, and storytelling, ensuring brands not only exist but also dominate their space. Her bespoke approach includes:
Brand Intelligence and Competitive Positioning: Ensuring brands are recognised, respected, and sought after.
Luxury Branding Principles: Creating exclusive, aspirational, and impactful positioning.
Strategic Brand Voice Development: Crafting narratives that resonate with target audiences at the highest levels.
At Indah Pages, branding is conceived as an experience, not merely a transaction. Each client engagement is a strategic evolution, designed to cultivate a brand that transcends trends and builds a lasting legacy.
A Premier Brand Identity Consultancy
Why Creating The Muse Exists
Powerful Brands Aren’t Just Seen—They Are Remembered.
Creating The Muse was founded on the belief that branding is not just about visibility, it’s about credibility, positioning, and legacy.
Unlike traditional branding approaches that focus on market presence, Creating The Muse curates thought leadership, amplifies expertise, and crafts narratives that position industry pioneers as the leading voices in their fields.
Through strategic editorial features, in-depth interviews, and luxury brand storytelling, we ensure that those shaping the future of their industries have a stage that reflects their influence.
This exclusive platform underscores the philosophy that luxury is not about being seen by everyone, but by the right audience.
Why Is It Invitation-Only?
Creating The Muse is by invitation and application only. It is a curated space for entrepreneurs, creatives, and thought leaders who are defining their industries, those who are ready to step into their authority and be positioned as category leaders.
As part of The Legacy Brand Experience, clients are invited to be featured—ensuring that their expertise, authority, and narrative are strategically positioned for long-term influence.